“FDM” is an abbreviation for Fortuna Digitalis Media. FDM Experience refers to the overall experience one has when visiting an e-commerce site and completing tasks on the site. Why FDM EXPERIENCE? Because, if the experience is positive, brand loyalty is born. If it is not, you have lost an opportunity to increase sales.
As for Fortuna, well “Fortuna” is a goddess of luck in Roman Mythology. That is why our closing line in our emails is MAY THE GODDESS BE WITH YOU.