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Strategic thinking

5. National and International Competitor analysis

We analyse global e-commerce sites to learn from their applications of new techniques. We analyse your national competitor’s buying journey and flow of navigation and international competitor’s buying journey and flow of navigation. The world getting smaller. Your international competitor may become your national competitor. Your company may have plans for international presence.

6. Objective Analysis

We analyse your long-term goal, short term goals and objective of each web page design. Your objectives will inform your strategy and in turn your tactical decisions. Your design decision and technological developments must align with your objective to maximise ROI. Design decisions impacts your bottom line. We all need to be strategic in our design thinking.