WHY FDM

Why work with us?
FDM Experience simplifies the buying journey (process) to create great customer experiences to build brand loyalty and customer engagement.
FDM Experience simplifies the buying process to create great user experiences

1. Specialty in Customer Experience

Customer Experience refers to the sum of interactions - a line of tasks-completed by a visitor (or potential customer) while going through your e-commerce site. We specialise in engineering and tailoring this line of interactions especially for you, so the interactions improve your visitor's experience by making your customer's journey quick and easy.The tailored interactions will create happy customers, clients and users.

2. Customer-Centric Approach

Happy Customers love to engage with brands; therefore becoming brand advocates.We at FDM simplify their buying process by watching how they experience buying journeys using review videos created by non-specialist shoppers. The simplification of buying process helps to convert your customers into brand advocates and build brand loyalty and customer engagement.

3. Knowledge Based Approach

Our knowledge is built on continuing education and learning new trends and techniques. We are continuously conducting A/B tests to learn about our application of new techniques, which enables us to create innovative new ways to make it easy for the user on your e-commerce website.

4. Global Approach

We base our knowledge on learning about new trends and techniques. We follow new methods in customer experience improvements. We are continuously analysing global e-commerce sites to learn from their applications of new techniques. The knowledge of new trends and techniques helps us with our innovative thinking to create better user experiences on your e-commerce website.

5.National and International Competitor analysis

We analyse global e-commerce sites to learn from their applications of new techniques. We also analyse your national competitor's buying journey and flow of navigation and international competitor's buying journey and flow of navigation. We can fill you in on what you have that they dont; what they have that you dont which journey is better and how to get on top of your competition in terms of conversion. Your company may have plans for international presence. And we at FDM can fulfil those plans.

6. Objective Analysis

We analyse and improve your long-term goals, short term goals and objectives for each web page. Your objectives will make your strategy and in turn make your tactical decisions. Your design decisions and technological developments must align with your objective to maximise ROI. Design decisions impacts your bottom line. And so we all need to be strategic in our design thinking.